Monday, January 22, 2007

What it Takes to Earn Big Bucks with AdSense


The general idea of Google AdSense is very, very simple: drop some code on your web pages and when people click the ads, you make money.But there are a number of important questions to ask when building sites so that you earn the most money for your time and effort. The most important of those questions are:

  1. How do I design a site so that will get the most clicks?
  2. What topics are the most valuable and will earn me the most money?
  3. How can I track the results of my efforts to see where I can expand and improve?
I really love this Google Adsense. It is multifaceted with several categories of income producing links for you to add to your site. They offer the standard Google Adsense Ads, but they also allow you to advertise the Google Adwords system as well. In addition, you can offer several Google products to visitors that bring bounty fees. In most business websites, there will be an appropriate area to place links and banners to each category of product or service Google offers. I recommend this program highly to you. I currently use most of the links, but I do concentrate on the Adsense and Adwords categories. What follows below is a description taken from the Google Adsense site to add to what I am publishing here. Please don't forget to click on the banners/links/ads under "Ads by Google" within this blog.

An AdSense Vocabulary Lesson


If you’ve visited any forums where people discuss AdSense, you’ll see all kinds of abbreviations and hear all kinds of terms that you might not understand. Also, when you login to your AdSense account for the first time and look at the reports, you’ll see a number of abbreviations as well. Here’s a list of the most common ones, and a plain-english description of what they mean:

Page Impressions
When somebody goes to your website and loads a page in their web browser, Google counts that as one “page impression”. That means one pair of eyes has seen one page of your site. If that same person browses around and looks at 10 pages of your site, Google counts that as 10 page impressions. So basically a page impression is just how many of your pages were looked at by people.

Page CTR
CTR stands for “click through rate”. It’s expressed as a percentage of the page impressions that resulted in somebody clicking one of the AdSense ads. So, for example, if you had 1,000 page impressions, and those 1,000page impressions resulted in 100 clicks on the ads, that is a 10% Page CTR(100/1000 = 10%).

Page eCPM
eCPM stands for “effective cost per millie”. “Millie” means thousand. CPM is what the old world of banner advertisements used in pricing their ads. If a site had a $10 CPM, that meant that you as an advertiser would pay $10 for every 1,000 page impressions that your ad was shown on.With AdSense, eCPM is telling you how much you are earning (or will earn),on average, for every 1,000 page impressions. If you have a $25 eCPM, that means you are earning (or will earn) $25 in clicks for every 1,000 page impressions on your site.

Google shows you this figure so you can get an idea of how much more they are paying you than a banner advertising network will pay you. I have some sites with eCPM values as high as $300, $500, $700 and more. That means for every 1,000 page impressions I’m earning $300-$700 on those sites.How I do that will be discussed later.

EPC
You won’t see the term EPC in your Google AdSense reports, but you’ll hear it a lot if you hang out on AdSense forums. EPC stands for “earnings per click”, and just means how much you earn for each click.

Channels
By default, all of your page impressions and clicks are dropped into one giant bucket. By default, you have no way of knowing how much each individual site earned (if you have multiple sites), or how much each individual page earned, etc. “Channels” are Google’s way of letting you break down your earnings into “sections” so you can analyze each website or each page independently to see where the money is coming from. Google only lets you have 200 channels, which is pretty lousy if you have a lot of sites or a very large site. I’ll discuss how to get around that in a later section.

AdLinks (or Ad Units)
AdLinks, or Ad Units, are just another type of AdSense ad. The basic
AdSense ad is a block of links with short descriptions that when a visitor clicks, you get paid. Ad Links are a little different. They show linked topics that are related to your page, and when people click on those they are then taken to a different page and presented with a list of ads. If they decide to click on one of those ads, you get paid. You can see what AdLinks look like by visiting Google’s “Ad Formats” page. It shows all of the available adformats, including Ad Links:
https://www.google.com/adsense/adformats

Ad Filter
Sometimes Google might decide to show ads on your page that aren’t really related to your page content at all. When that happens, you have the option of going into your AdSense account and adding those sites to your Ad Filter.Google will not show ads from any site that you put in your Ad Filter. Also,if your competitor’s ads show up on your pages, that’s another reason to use your Ad Filter.

Let’s get down to business and see how the AdSense Big Dogs earn the big bucks.

AdSense In A Nutshell


So that’s AdSense in a nutshell: you drop some javascript code on your webpages, Google figures out what ads to show, and when people click on those ads you earn money. Once a month Google will either send you a check or make a direct deposit into your bank account for the money that you earned in the month prior (as long as you’ve earned at least $100). So, forexample, if you earn $1,000 in January, toward the end of February you willget paid your $1,000. Toward the end of March you will get paid for February’s clicks, etc.
But you can’t earn a dime without an AdSense account, can you? If youdon’t already have an AdSense account, the next section will tell how to goabout getting one–even if you don’t already have a website.

Join the AdSense program to:

  • Make money when visitors click on ads associated with your site.
  • Enhance your visitors' online experience with ads that are relevant to what they see on your pages.
  • Increase repeat visits by adding a Google search box to your site.
  • Manage your account and track earnings online with easy-to-use tools.
  • Serve relevant ads that increase your revenue.

What is Google AdSense?


You are already familiar with AdSense and already have an account and a website, you can probably skip this section. However, if you’ve heard about this “Google AdSense thing” and aren’t sure exactly how it works or how to make money with it, then this section is for you. Let me start with a little history lesson. Don’t worry, it’s not too boring. :)

Before Google developed the AdSense program, a person or business that owned a website had four basic ways they could make money with the site:

1. They could sell their own products on the site.
2. They could sell other people’s products on the site.
3. They could sell banner ads to other companies.
4. They could show banner ads from one of the advertising networks.

The first method made the most money, and is still a very common way of making money online. But it was (and is) the most difficult way to make money on the web. You had to create a good product that people will want to buy, and you had to support that product either via email or on the phone(or both). You had to be able to handle refunds and affiliates (sales people).

You can’t make everybody happy all of the time, either, so you had to grow
a thick skin and not get angry when you read the occasional “this guy and his product sucks!” post on a forum somewhere. You had to advertise your product and compete with other people who have similar products. It’s doable (I know because I do it), and the rewards are great, but it takes a lot of time and a lot of work.

Number two was easier than number one because you were just an affiliate,or salesperson. You sold the product but you didn’t handle the refunds, you didn’t do the support, and you didn’t have to worry about what people said about you (because who complains about the salesperson?). There was still a lot of work involved though, because you had to pre-sell your visitors and learn to write convincing “why you should buy this product” articles. And you never knew if all of that work would flop because the product just didn’t sell well, or worse–the company who created the product went out of business (it happens)!

Number three, selling banner ads on your site, required almost as much work as number one, because you had to seek out advertisers and handle their needs and setup scripts to track views and clicks and reporting and it was just a big hassle.

Number four was the easiest, because all you had to do was drop some code from the advertising network onto your website and the network would
select ads to show and pay you for showing them. It was easy, but the pay just stunk unless you had a huge volume of traffic.

How AdSense Changed My Life Forever

Ok, so the title of this section is a really cheesy cliché, but it’s the truth and I didn’t know how else to say it. Three years ago I was working as a computer programmer. The workdays were long, the workweek seemedendless, and the drive to work took an hour and fifteen minutes one way.Just the drive alone cost me two and a half hours of my day. I was stressed out, underpaid and sick of the office politics.

So I started dabbling in building a website. I started off with a free host, and I tried everything I could think of to make money with it, with littlesuccess. Then I discovered AdSense. The same traffic that was earning me about $30 a month with banners and affiliate programs was suddenly earning me $300 a month with AdSense! I was sold, and started to readeverything I could about what made AdSense work and how to make it workbetter.

Six months later I quit my day job. Now I had the time to focus and workfull time at my AdSense business. In less than three months I was making five times as much from AdSense as I had been making as a computer programmer–and if you know anything about computer programmers, their pay ain’t at the bottom of the scale! That was two years ago.

These days I wake up between 9 and 10 a.m., when everybody else is at work slaving away for “the man”. I read a little and take a leisurely hot bath before going to Starbucks for a stiff grande mocha. Only then do I go backhome and get to work on my computer. My schedule is my own, and my life is my own. Even if AdSense went away tomorrow, I would never go back to the lifestyle I had before. I’ve learned so much about the way things can and should be along the road to my success. Adsense help me where I am now, without the learning curve I had.

I would like to invite you to join google adsense if you want to earn a monthly substantial income, just click on the "Sign up for Adsense" banner on the right pane, I would like you also to click on the ads/link on the "ads by google" banners.

Wednesday, January 17, 2007

Watch Google AdSense Demos (require Macromedia Flash Player)


Watch Google AdSense Demos (require Macromedia Flash Player)

Google Adsense Video Tutorials:

Get started now by clicking on the "Sign up for Adsense" banner on the right pane.

Get Started with Google AdSense


WHAT'S ADSENSE?
Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

EARN MORE REVENUE
You can maximize your revenue potential by displaying Google ads on your website. Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously, and, when it’s over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

GET STARTED IN MINUTES
Becoming an AdSense publisher is simple. All it takes is a single online application. Once you're approved, AdSense takes only minutes to set-up. Just copy and paste a block of HTML and targeted ads start showing up on your website.

ACCESS THOUSANDS OF ADVERTISERS
With Google's extensive advertiser base, we have ads for all categories of businesses-and for practically all types of content, no matter how broad or specialized. And since Google provides the ads, you have no advertiser relationships to maintain.

The AdSense program represents advertisers ranging from large global brands to small and local companies. Ads are also targeted by geography, so global businesses can display local advertising with no additional effort. And you can use AdSense in many languages.

GOOGLE GRASPS THE MEANING OF YOUR CONTENT
AdSense can deliver relevant ads because Google understands the meaning of a web page. We've refined our technology, and it keeps getting smarter all the time. For example, words can have several different meanings, depending on context. Google technology grasps these distinctions, so you get more targeted ads.

MAKE EXTRA MONEY WITH A GOOGLE SEARCH BOX
Place a Google search box on your site, and you can start monetizing the results from web searches. Not only does this keep your users on your website longer—since they can search from where they are—it takes just minutes to implement. And you pay nothing to participate.

SHOW ONLY APPROPRIATE ADS
Google's ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines. We combine sensitive language filters, your input, and a team of linguists with good hard common sense to automatically filter out ads that may be inappropriate for your content. What's more, you can block competitive ads and choose your own default ads. It's your show from start to finish.

Competitive Filter
Enables you to filter out specific competitors or specific advertisers

Contextual Filter
Eliminate delivery of ads that would be inappropriate to serve on pages

Editorial Review
All Google ads are reviewed and approved before being served on your pages

Customizable default ads
In the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice

CUSTOMIZE ADSENSE FOR YOUR SITE
You can customize the appearance of ads, choosing from a wide range of colors and templates. Ditto with your search results page. Your reports are customizable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.

APPLY NOW
You can run Google ads on all or just some of your pages, using AdSense strategically to complement your direct sales team. You'll pay nothing, spend little time on set-up, and have no maintenance worries. You can use AdSense for a day, a month or for however long it pleases you to make a profit-it's your choice.

GET STARTED OR APPLY NOW! by click on the "Sign up for Adsense" Banner on the right pane