Wednesday, July 11, 2007

Be careful on Click Fraud



I can tell you from personal experience that running ads on Google's search network is all fine and good. In fact, traffic simply can't BE any more targeted -- provided that you, the advertiser, are bidding on keywords that are targeted to what you're offering.

However, "turning on the Content Network" usually results in a SHARP spike in click-throughs and a STEEP decline in conversions. It's because of all those "AdSense" template sites and click-fraud artists out there make "turning on the Content Network" a decision that MOST if not ALL Google advertisers live to regret. Hey: at least you live, but it might as well be "deadly" -- it often is to your advertising budget and confidence...and sometimes your business.

Seriously: all over the world -- and particularly in countries where the US Dollar that Google pays AdSense publishers with goes a long way -- individuals create networks of sites running Google AdSense feeds and then set up computerized, automated routines that click on ad links, simply to generate the webmasters income from AdSense.

Now, Google and other ad networks merely pay lip-service to the idea of putting a stop to click-fraud. Why? Because THEY make money off of it too. Oh sure, they act all "baffled" like they don't have the faintest clue how to put a stop to it, but adsXposed DOES put a stop to it.

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